MEET CAROLYN LIGHTY

MARKETING

Strategic Marketing Leader

As a seasoned professional, Carolyn has spent over 20 years curating the ideal mix of analytics and creativity that, when paired with the technological tools and solutions she possesses, affords her clients the transformative marketing strategies that support enterprise-wide growth and sustainability. Carolyn’s background in sales and marketing management gives her the edge to succeed when it comes to brand & market analyses, inbound marketing, demand generation, content creation, optimization & distribution, digital advertising, marketing technology infrastructure and much more.

Never one to neglect her work/life balance, she has two children who have grown into independent, talented digital artists, and she spends her spare time kickboxing, biking, and dancing.

When she isn’t helping businesses flourish, Carolyn enjoys hosting her own radio show. She’s been on the air over 10 years sharing her knowledge and business acumen. Carolyn studied both Computer Science and Mathematics at Fairleigh Dickinson University, but considers herself to be a perpetual student who is always looking to indulge in new knowledge. She never settles, always following her coined phrase “perfection may be fleeting, but if you don’t strive for it, you’ll never even get close!”.